To date, the success of the video as content marketing is undeniable. Indeed, you should know that this communication method increases the click-through rate by 27% and that of web conversion by 34% for companies that use it in their strategies.
If you are going to do it
yourself, we can only encourage you to take the plunge at least for a try!
Why make a marketing video?
Communication experts all advise making the video marketing format a central point in their digital marketing
strategy. In fact, whether in the lucrative or the non-profit, we today
qualify this method of communication as a must.
Note that the famous YouTube video platform has 1 billion hours of video viewing daily , on a global
scale. This is not to mention the several billion videos that are posted
there every day. The number of companies using video in their marketing
strategy has even increased by 24% since 2016 ...
If you are the head of a company
with a digital marketing strategy, you should know that these numbers tend to
grow over time as internet users (potential customers for you) are increasingly
drawn to content. with easy "consumption", which allows you to
indulge in other activities in parallel and to save time.
Moreover, it is possible to use an audiovisual production agency
in Île-de-France.if you don't feel like making your first marketing video .
Types of marketing videos to make
Knowing the needs and goals of your business is essential in
determining the type of marketing videos you
should produce or have produced. Indeed, according to this will be judged
the relevance of this strategy. So, here are the main types of formats:
§
A “How to” video to explain a concept or notion;
§
A video presentation (of the company, its products, services or
other);
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A video tutorial to give practical advice;
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A thematic webinar;
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The live;
§
A “corporate culture” video to share moments internally;
§
A video testimonial from clients;
§
The vlog.
The choice of the marketing video to be produced
The first point you need to work on is your target audience . Thus, the
speech must be clearly adapted to it in order to create a link with your
community and attract new customers. It is in fact by addressing you to
the right people that your video will be judged relevant and will achieve the
objectives that you have set for it.
Once this is defined, you can move on to developing the personas
that represents an unreal character describing a homogeneous set of prospects
that come together in several common characteristics. This will allow you
to extract as much information as possible about
your potential customers as well as to know them more to determine their needs
which you will try to meet through your marketing video.
You will then ask yourself the following
questions: What are the interests, needs, desires and concerns of your
personas? How could they fix it? What are the topics that may
interest them?
From there, you will see that it is easy to bring out interesting
content topics. By treating them, they must be able to be useful to the
greatest number of people who meet the characteristics that you will have drawn
up in the development of your personas . With
that, we strongly recommend that you take action to finally see your numbers
increase.