The role of email marketing is to communicate separately with each customer and without limit. Aside from carrying out effective emailing campaigns for recipients, it is also a question of making sure that emails do indeed arrive in inboxes. This email marketing technique greatly facilitates the work.
How to define email marketing?
The presence of email does not date from today. But it is one
of the first digital media used. A medium that quickly took its place,
hence its great use, because of its accessibility, but also its ability to
reach different audiences. It is therefore the most popular marketing medium ,
even by those who are not comfortable with the internet.
Today, email marketing has become
a crucial support in a digital marketing strategy and the most relevant direct
marketing network. It is currently impossible to found an online business
without having recourse to emails, they have become essential to manage the
progress of a business.
Emailing or email marketing is a research technique used by
companies to promote certain products or even services. This
type of telemarketing allows a business to interact directly with customers,
without relying on intermediaries.
An e-mail marketing strategy
allows the creation of a relationship with prospects, and therefore bring
potential customers, or even ensure a good experience for former customers and
retain them even more.
The principle of emailing follows
a fairly simple concept, it is therefore a question of transmitting several
emails, with a commercial objective. However, emailing practices are
constantly improving, integrating new technologies as well as
possible. Although the disappearance of emailing has been reported after
the neglect of recurring marketing spots and spam, marketers have found a way
to breathe new life into email marketing in several forms.
Why is email marketing essential?
Email marketing is a tool that can achieve many important goals . Not only to inform
and build loyalty, but also to design a database that summarizes all the
contacts potentially interested in the products or services. In this way,
it is possible to generate profit by encouraging them to discover particular
pages on the site. In reality, email marketing can serve three different
purposes, such as:
§
Notoriety ;
§
Image promotion;
§
The action.
It is therefore a query of making
the company known, promoting its image to position it as much as an expert, but
also to participate in the sale of products and various services. In
addition, you should know that the messages sent will go directly to the
customers' mailbox, which offers the opportunity to be present daily.
Email will be used during each
phase of the customer relationship. This includes the informative and
prospecting stage, at the moment of conversion, but also by way of
loyalty.
The advantage of email marketing can be summed up in its ramping
up, since it makes it possible to easily send emails at a high density , while modifying the
exchanges according to the information collected on the recipient's
profile.