As we kick off a brand new year and everyone heads back to
work, we have tried to find a way to fill up those commuting hours once again.
So we put together our list of the best digital marketing blogs that we think
are informative, entertaining, and essential to the marketing community. Some
light reading to help the time pass on the train. So take a look at one (or
all) of them, and see if any of your favorites made the list.
The Moz Blog:
The Moz blog is undoubtedly one of the best to read if
you're looking to stay on top of industry news related to SEO or inbound
marketing initiatives. Any good digital marketer understands the importance of
SEO, and how ever-changing the guidelines, rules, and regulations associated
with search results can be. The Moz blog covers everything you need to know
with the right amount of detail to make it comprehendible without being
overwhelming. Even if you're a beginner with SEO, their content is quite digestible.
Each of their posts provides real value, offering actionable insights or even
"how-to" articles related to SEO. Every Friday, they post a
"Whiteboard Friday" video as part of a recurring series, diving into
different topics under the giant SEO umbrella. Whether it's an analysis of an
announcement from Google about a recent algorithm update, or a guide for
keyword planning, the MOZ blog should be a go-to for any marketers or business
owners looking to deepen their knowledge of SEO and learn how they can better
integrate it into their overall marketing plan (if they aren't already).
Content Marketing Institute:
Content is an essential aspect of any digital marketing
campaign. The Content Marketing Institute offers some of the best advice around
in terms of how content can help your brand. From industry trends to best
practices, their posts offer helpful advice on how to create the best
strategies for your business and how your content marketing should play a role
in the "bigger picture." One of their main objectives is to provide
education to marketers, so there are plenty of events and research documents,
as well as access to a lot of resources including eBooks and whitepapers. Any
successful content marketing plan has undoubtedly utilized some of the
expertise shared through the Content Marketing Institute-whether they realize
it or not!