Nowadays, a good successful company is one which does not neglect any aspect of its business and which keeps a 360 ° view of it. In the age of social media, it is essential to take good care of your online reputation . If you don't know where to start, we give you some great advice to ensure your business has a good online reputation. bolts.answerhop
Tip # 1: Build the right digital strategy
An excellent self-promotion technique, “personal branding ” allows you to promote your brand by adopting
attractive communication. If you use an expert agency in
E-reputation, this one will advise you to bet on the following vectors:
§
social media: consider using social networks such as LinkedIn to
present your business, also use Facebook and Twitter to share your brand's
news;
§
the website: make sure you work well on the interface and the
content of your site, also choose the domain name of your brand with the
greatest care;
§
the
"social media optimization" strategy :
develop this to increase your visibility, for example use keywords, interact on
specialized sites, etc .;
If we could summarize the above points in a single sentence, we
would choose “get noticed”. But be careful to choose the subjects on which
you will communicate, without taking the risk of suffering the consequences of a bad buzz.
Tip # 2: Work with the right tools to manage your online
reputation
91% of French Internet users use
Google as a search engine, which is why each company must ensure that it is
spoken about positively on Google.
In order to monitor
your presence on Google , there are several tools
you can use:
§
Mention: lets you know what is being said about your business on
the Net, in real time;
§
Google Alerts: this free tool allows you to carry out your strategic
watch, you will only have to enter the keyword to monitor (this can be the name
of your company or brand or those of your competitors);
§
Semji: allows you to analyze the evolution of your e-reputation ;
§
Alerti: this tool performs a scan of the online press, even
microblogs but also social networks according to the keywords chosen;
§
Brandseye: to monitor your customers' opinions on your business;
§
Talkwalker Alerts: You will receive recent web publications not
only about your business, but also about your competitors by email.
Tip 3: Consider managing your online reputation in the
long term
Having a good e-reputation is
good, but being able to manage and maintain it is better! We advise you to
develop a continuous watch on all your company profiles using the tools
mentioned above.
A weekly strategic watch should
be sufficient in order to better anticipate crises and be very responsive to
bad publicity and, by extension, bad reputation. You will be better
prepared and you will be able to manage your e-reputation over time.
In short, all of our advice will only help you if you want to get
the most out of your online reputation .